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For any successful business, growth is a balancing act between three competing but closely interrelated priorities:
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Retaining customers by having them continuously engage with your product
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Monetizing customers as they realize deeper, prolonged value
User acquisition may be a focus for new products just reaching product-market fit, while optimizing monetization strategies may come later. Retention is a keystone that matters at all stages of growth because it is a measure of how well you provide continued value to your users; however, your retention tactics may change as your business priorities change.
3 Pillars of digital product growth
Your Product's Critical Event and Usage Interval
Your critical event (=주요 이벤트, 전환 이벤트)
Your critical event is the key event or events most closely tied to the actions that users take when they are realizing value in your product. Learn more by watching the video below.
= why they use your product
Your usage interval (= 제품 사용 간격)
Your product's usage interval is the cadence with which you expect users to trigger your critical event. Learn more by watching the video below.
= 제품 성격에 따라 매우 다르다
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